Roots for Real - Privacy Statement

Who we are

This is the Privacy Statement of Roots for Real (“We/Us”) which is the trading name of Genetic Ancestor Ltd.
Any comments on this statement or our privacy policies should be directed to:

The Privacy Officer
Roots for Real,
Genetic Ancestor Ltd.
PO BOX 503

Or, e-mailed to:

Your privacy

Your privacy matters to us at Roots for Real. We recognise your need for reasonable control of any personal information that you share with us and any information that we may associate with this. Roots for Real shall endeavour to maintain your personal information securely and confidentially.

Information collection

There are two types of data which may be collected as a result of your visiting our website:
Statistics collected as you browse the site. Our web server is always aware of the type of web browser it is conversing with at any time, and the IP address being used. It records a log showing these details and which pages of this site which are visited. This log can be analysed statistically to assist us in improving the web experience for all our visitors. It does not contain any personally identifiable information.
Personal information you knowingly share with us while submitting enquiries, or as a prerequisite to downloading any files.

Your personal information

Roots for Real will not sell your personally identifiable information to others. Currently we may share your information with Roots for Real entities and/or authorised distributors for Roots for Real products that are located in other countries (see Worldwide Representation) in order to satisfy your business needs. If at any time you no longer wish to be contacted by us, you may write or email to the above address requesting that your information should no longer be used in this way. If you wish to amend your details in any way then please write or email a request to the above address.

Why Roots for Real collects client data

Roots for Real uses this information to better understand your needs and to help you to identify the products and services which will best fulfil your needs. To help us improve your experience, Roots for Real might also track your use of our Website. Roots for Real does not sell, trade, or lease your personal information. We might, however, share your information with our trustworthy and authorised business partners. If you do not want us to share your information with our business partners, simply contact us by mail at the above postal address or e-mail the privacy officer at the address noted above.


A “cookie” is a small data file transferred by a Website to your computers hard drive. We send cookies when you register before downloading files from our site. Accepting the cookies used on our site does not give us access to your personally identifiable information. We can use the cookies to enable your browser to automatically remember your registration details on subsequent visits to our site. Most browsers automatically accept cookies, but you can usually refuse cookies, or selectively accept certain cookies, by adjusting the preferences in your browser. If you turn off cookies, though, there may be some features of our site that will not be available to you and some web pages may not display properly. Further information on how to prevent cookies from being stored on your computer can be found on under the "manage cookies" section. Alternatively go to the help menu within your internet browser.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

Scope of this statement

This Privacy Statement applies only to and other websites operated and controlled from the Roots for Real, UK headquarters. It does not cover any other websites which may be linked to or from this site.